A 4th of July weekend getaway is about to get pretty tasty for one lucky winner and three guests. In an effort to promote a new line of Meze Dips, Chobani is bringing the product to life in a home packed with fresh produce.
The three-story, $12 million home features a floor-to-ceiling wall, indoor garden, and chandeliers filled with a variety of root vegetables, herbs, and greens. Fans and foodies can enter a sweepstakes for the chance to win a four-night stay in the edible home.
"Our home was a fun way to come together with super passionate people and create something beautiful and natural to share with our fans," said Peter McGuinness, Chobani's chief marketing and brand officer. "It's highly reflective of how we make and market our food."
Meze Dips are the brand's first take on a product that won't be found in the yogurt section and are made with natural, non-GMO ingredients and are gluten free and Kosher Certified. They'll also contain 80 percent less fat and 65 percent fewer calories than the leading hummus.
The dips, which can be closely compared to hummus or salsa, will be located in store's deli sections and come in a variety of flavors, including roasted red pepper, three-pepper salsa, chili lime, and smoked onion parmesan.
McGuinness said the line is meant to have a Mediterranean feel and hopes the description will differentiate Chobani products from the crowd of deli section contenders.
Aside from the edible home promotion, Chobani plans to hold several events across the country for people to sample to the dips.